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From Insight to Impact. Marketing that Moves the Needle.

Explore sharp perspectives and actionable strategies for modern marketers in the blog that bridges bold thinking with real results.

Smarter Spend: Using AI to Optimize Paid Media Performance

With growing pressure to do...

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A Starter Guide to Conducting PPC Research
Elizabeth Magnarelli

Aug 22, 2024

2 min read

Will Live Event Marketing Ever Return? Why To Shift Budgets To Digital Channels
Justin Nielsen

Jun 13, 2024

6 min read

How to Use Negative Keywords in B2B Ad Campaigns
Tim Herscovitch

Apr 11, 2024

4 min read

3 Things Your B2B PPC Agency Should Be Doing in 2024
Elizabeth Magnarelli

Apr 4, 2024

3 min read

Aligning Creative and Paid Media for Better Performance
Kim Wright + Lizzie Magnarelli

Mar 9, 2023

4 min read

BOL Named A Top B2B Company By Clutch
Jenna Ott

Aug 9, 2022

1 min read

CNIL’s Google Analytics Ruling is a Big Problem for Businesses
Catfish Comstock

Jul 28, 2022

4 min read

Google Is Favoring Responsive Search Ads for Better Performance
Max Dunn

Mar 3, 2022

4 min read

5 Benefits of Using Programmatic Advertising
Ali Mesick

Sep 9, 2021

4 min read

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