Modern buyers trust AI. GEO helps AI trust you.
Generative Engine Optimization is an AI-led framework that makes your brand visible, understood, and cited across the rapidly expanding world of AI-generated search and recommendation engines. Unlike traditional SEO, which focuses on ranking a web page, GEO optimizes the passages, entities, and signals that LLMs use to construct answers.
Train the machines that talk to your customers
AI search is now your brand’s first impression. Before buyers ever hit your website, LLMs like ChatGPT, Gemini, and Claude are already summarizing who you are and deciding whether you matter. GEO ensures they cite you, recommend you, and get your story right.
Why GEO Matters Now
Your brand is being summarized before it's visited
AI tools already synthesize your brand into short, authoritative explanations, often drawn from incomplete or incorrect sources. GEO shapes that summary and ensures it aligns with your true value proposition.
Education has shifted to AI conversations
LLMs are now a primary learning channel. GEO elevates your educational footprint so AI explains your solutions clearly, accurately, and favorably.
Pipeline and deal velocity start earlier
When LLMs cite you, recommend you, or position you as an authority, buyers enter the funnel more qualified, better informed, and more aligned with your messaging, driving pipeline efficiency.
LLM traffic is skyrocketing right now
LLM-driven search volume is projected to surpass traditional organic search by 2028, with up to 87% of traffic projected to come from AI-driven sources. This shift makes GEO an urgent investment.
What GEO Actually Is
A unified discipline built for AI search, AI recommendations, and AI-generated summaries
Traditional SEO optimizes pages. GEO optimizes passages, structure, entities, and signals that LLMs ingest, chunk, vectorize, and cite.
GEO works because it aligns content with the way LLMs process data. This isn’t keyword stuffing or meta-tag tweaking. This is influencing the AI systems that influence your customers by effectively communicating your brand and content to LLMs in a way that maximizes your opportunity to be part of the relevant conversations.
How GEO Works
SEO makes you an option. GEO makes you the authority.
Generative engines decide what to say about you based on how well they can read, interpret, and trust your content. BOL’s GEO program increases the likelihood of:
- LLM citations
- Brand mentions
- Positive summaries
- Accurate definitions
- Source linking
- Recommendation inclusion
The goal is simple: When a buyer asks an AI, “Who does this well?”, your brand appears by name.
Key GEO Deliverables
LLM Prompt & Query Visibility Research
Identify how users are using LLMs to find you and your competitors.
Query Fan-Out Aligned Content
Answer the questions that LLMs are asking about your content.
Citation Opportunity Roadmaps
Includes competitor benchmarking.
LLM-Centric Technical SEO
Fixing issues that prevent LLMs from crawling or interpreting content.
Digital PR for AI
Strengthening signals from third-party sites that LLMs cite most.
LLM Reporting Dashboard
Tracking citations across ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, etc.
Measurable GEO KPIs
- Citations / Mentions across major AI platforms
- Direct traffic from AI summaries
- Conversion from LLM traffic
- AI Overview rankings & share of AI voice
These are tangible, measurable signals of influence.
Why GEO With BOL
Technical depth few agencies possess
QFO, vectors, chunking, cosine similarity, schema, and retrieval patterns are not optional. They are the new table stakes. BOL is one of the first agencies to operationalize them.
GEO + SEO creates one integrated system
GEO and SEO must be executed together. BOL does both, holistically.
BOL’s AI-Led Growth Marketing architecture
GEO ties directly into BOL’s “Accelerated Confidence” and AI Maturity Model, allowing brands to move from early AI wins to differentiation to full AI GTM motions.
Industry-Leading AI Agents & RAG Framework
From competitor monitoring to search agents that “collect daily movements”, BOL applies cutting-edge AI infrastructure to content and search strategy.
The Future of Search Is Generative. The Time to Optimize Is Now.
Your buyers are shifting from search queries to conversational prompts.
Your brand’s visibility is shifting from SERPs to AI-generated summaries.
Authority is shifting from backlinks to citations by intelligent systems.
GEO is how you win this shift.
If you don't train the machines, someone else will.