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DATA TO TRANSFORM MARKETING'S PIPELINE INFLUENCE

Maximize marketing efforts to increase pipelines flowing into revenue with automated data capture, visibility into ROI, and a clear measure of marketing-influenced revenue.

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Data-Driven Marketing That Produces Real ROI

Automate data capture, all in one place, so you don't have to spend valuable time copying data from one system to another – saving hours every week.
Gain visibility into how your marketing programs are impacting pipeline revenue so that you can make better decisions about where your company should spend its budget.
Get answers to questions like “How much does my advertising spend contribute to pipeline revenue?” or “What channels are driving the most conversions?”

Performance Reporting, Analysis, & Insights Overview

Data Collection

As a marketer, you have to deal with the tedious task of collecting data from your marketing technology stack and putting it in one place. This is time-consuming, prone to errors and often done manually.

Don't let your data be scattered across different tools, software systems and databases. Get all your digital marketing data into our data warehouse so that you can easily optimize campaigns for better results!

We'll get all your marketing technology stack into our visualization tool so you can quickly look at performance indicators like cost per lead or conversion rate by channel etc. Our digital analytics tool will save you hours every week by streamlining the reporting process.

  • Discovery
  • Data & Measurement Strategy Audit
  • Tracking Setup
  • Data Onboarding

Reporting & Analysis

Most companies are drowning in data. They don't know what to track, how and when to measure it, or even which metrics matter the most.

We help you identify the right KPIs for your business, set up a measurement strategy that's aligned with your company goals, and then design an action plan to hit those targets.

Marketing is about being able to effectively communicate your message through different channels at just the right time, so it resonates with customers who want what you have to offer. It's not just about getting attention; it's also about converting leads into sales opportunities and turning those into new customers. The key is having a solid marketing strategy based on data-driven insights that are relevant for each stage of the buyer journey - from awareness all the way down to conversion.

  • Report Discovery & Strategy
  • Functional Requirement Documentation
  • Report Design BluePrint
  • Report Engineering

Marketing Intelligence & Insights

Companies need a competitive advantage to win in their marketplace. 

There are so many companies out there that it's hard to tell who is the best at what they do. This makes marketing more complex because you can't just focus on your own strengths and ignore the competition.

We help our clients by providing them with market research and industry insights so they can stay ahead of their competitors in every way possible. By staying informed about industry trends, we're able to come up with strategies that give us an edge over our competitors.

  • Market Intelligence
  • Market Research
  • Insights

What our clients are saying

"BOL helped us to transform marketing from product to solution focused. All while proving the impact to pipeline and revenue."

Toni Compston-Wells, VP Marketing

"I’ve worked with BusinessOnline for close to 10 years at this point, over two different organizations. One of the key reasons I have stayed with BOL this long is that the agency affords me the ability to have industry experts as an extension of my own staff."

Stephanie Gassen, Global Vice President of Marketing & Americas K12 Sales Director

"Pound for pound, the strongest performing campaign in our portfolio...from skepticism... to reinvestment based on performance proof"

Ryan Almond, ABM Global Lead

Frequently Asked Questions

What data warehousing and visualization platform does BusinessOnline use?

We automate the data collection using DatoRama. DatoRama is a data warehousing and visualization tool which enables us to filter, aggregate and visualize data collected from web analytics (Google Analytics, Adobe Analytics), paid media vendors (such as Google, Facebook, Bing, LinkedIn, Twitter) and CRM Data such as Salesforce.

Can BusinessOnline work with other data warehousing and visualization tools?

Yes. We are technology agnostic and can work with your team in your environment such as Tableau, Domo, Amazon Web Services, Google Cloud, etc.

Do you collect PII?

No. BusinessOnline policy is for Clients to mask any data with PII before we source the data.

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Serena Software Inc., a leading provider of Orchestrated IT solutions for the Global 2000, needed to better understand how marketing efforts were influencing closed business.

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LocknCharge

LocknCharge turned to data, marketing intelligence, and insights to adapt its digital marketing approach in order to meet the challenges of industry changes brought on by COVID-19.

 
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Meet the brands partnering with BusinessOnline

REAL MARKETING ROI WITH DATA & ANALYSIS

Contact our data-driven team to start gaining the insights that inform high-performing B2B marketing programs.