Welcome to the Account-Based Marketing education hub
ABM is more than just generating a lead, it's about cutting through the noise to engage an enterprise.
An account-based marketing strategy can
- Provide clear, concise ROI
- Ensure you spend time/effort/money on ONLY the most promising accounts
- Increase Meaningful Engagement With Your Content
- Align your sales and marketing teams for optimal performance
Explore how to engage the accounts you value most
5 steps to successful ABM
Get the right customers
Your Ideal Customer Profile (ICP) and Target Account Lists (TALs) are the cornerstones of your ABM strategy.
Developing them needs to be a team effort so it's necessary to get everyone on the same page from the beginning.
BOL are alignment experts that can help sales, marketing, and stakeholders find a middle ground to be most effective.
Article: 3 Steps to Define Your Ideal Customer ProfileTo get the full benefits of ABM, you need to create an ideal customer profile (ICP), use it to prioritize your targets, and align to their needs.
Article: How to Choose the Right TAL for Your ABM Marketing CampaignsBetter qualify your audience, personalize your content and improve your campaign’s chances of success by identifying the right accounts for your TAL.
Article: Account-Based Marketing Is More About The Audience Than You May ThinkWith an audience-first approach to ABM, marketers will be better able to validate and enrich their data, identify their ICP’s intent triggers, and prioritize their TAL by buyer stage and need.
Article: The Best Account-Based Marketing Email Examples To Start Using TodayWhen it comes down to it, email marketing is essential to a successful ABM campaign, often serving as the first and last connection with your target account list.
Article: How to Elevate Your ABM with Interactive ContentAccount-based content marketing must be personalized and stand out for your (super busy) target audience. The best interactive content does exactly that.
Article: 8 Benefits Of Account-Based MarketingFrom moving decision-makers through the funnel faster to aligning your own internal processes, there are tons of ABM benefits.
Relevant, impactful experiences
Who are you trying to reach? Why?
Segmenting the right audience and identifying target accounts will allow your strategy to remain relevant and resilient.
BOL can help map out your program's goals and objective's so your strategy and creative are laser-focused.
Article: 3 Ways to Use Live Chat for Better ABM ResultsLive chat helps digital marketers connect with audiences in real-time. Chat-based systems are designed to help foster relationships and create authentic experiences.
Article: 4 Account-Based Marketing Tactics You Need to Know
To break through to and engage your target audience, you need to constantly innovate your ABM tactics.
Article: Complete Guide to LinkedIn for Account-Based MarketingBecause of its rich first-party data, LinkedIn has become a haven for account-based marketers to reach their target audience in a refined, personalized approach.
Article: What To Do When Your Sale Team Isn't Onboard With Your ABM ProgramABM program alignment between your sales and marketing teams is one of the most common challenges.
Article: ABM and Sales Enablement: Why They Go Hand In HandThe alignment of marketing and sales is a no-brainer. It leads to 67% higher conversion rates and 209% greater revenue.
Article: Close More Target Accounts With a United Marketing and Sales TeamEfficiently finding, targeting, and developing prospects is a team sport. It demands a collaborative effort between marketing and sales.
Maximize sales efforts
With personalized content and experiences and full buy-in from the whole team, ABM accelerates buyer acquisition, education, and engagement.
BOL helps continue to bridge the gaps between marketing and sales leadership to review efforts and sync up on ongoing and future targeted initiatives that deliver results.
Article: What Are the Most Important ABM KPIs to Track?Account-based marketing KPIs are different from other types of marketing. So which ABM metrics should you track to get the most from your campaigns?
Article: How To Track Account-Based Marketing ROIABM can go wrong - either by wasting precious time and resources focusing on the wrong accounts or by setting unrealistic goals. Knowing how to set and track ABM ROI is the key to success.
Article: Top 12 Reasons Account-Based Marketing Campaigns Don't Get Results
With all of the wonderful benefits associated with ABM, why doesn’t every organization utilizing ABM realize great results?