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Welcome to the Account-Based Marketing Education HUB

Account-based Marketing (ABM) is a focused, B2B marketing approach in which internal sales and marketing teams work in tandem to identify and target ideal accounts and turn them into customers.

ABM is more than just generating a lead, it's about cutting through the noise to engage an enterprise.

Aligning teams under a focused and strategy-led ABM campaign can provide profound answers to many of the problems with modern marketing campaigns.

CMOs Guide To Mastering ABM Book Cover
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AN ACCOUNT-BASED MARKETING STRATEGY CAN

 

  1. Provide clear, concise ROI
  2. Ensure you spend time/effort/money on ONLY the most promising accounts
  3. Increase Meaningful Engagement With Your Content
  4. Align your sales and marketing teams for optimal performance

EXPLORE HOW TO ENGAGE THE ACCOUNTS YOU VALUE MOST

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5 STEPS TO SUCCESSFUL ABM

CMOs Guide To Mastering ABM Book Cover
ABM is a fluid program made up of many campaigns with different purposes. Some drive awareness, some are full-funnel nurture campaigns, and some induce bottom-of-funnel activity for sales.
Download the eBook: CMOs Guide to Mastering ABM