PPC (Pay-Per-Click) advertising can be a powerful tool for driving targeted traffic to your website and generating leads for your business. But before you dive headfirst into campaign creation, thorough PPC research is essential. This guide will get you started on how to do keyword research for PPC campaigns, setting your campaigns up for success.
What is PPC keyword research?
The short and simple answer is that PPC keyword research is the process of identifying the most relevant keywords and phrases that potential customers will use to search for products or services like yours on search engines.
If you’re thinking about how to do keyword research for PPC, you should also understand that it is an ongoing process. As your campaigns progress, you'll gain valuable insights from performance data, and that can help further inform your keyword choices.
A quick word on the importance of PPC click fraud research
PPC click fraud research is a crucial area for advertisers as it directly impacts their campaign budgets and effectiveness. Click fraud is an ongoing battle, but with proper research, awareness, and the right tools, you can significantly reduce its impact on your PPC campaigns and safeguard your advertising budget.
How many types of PPC research are there?
When considering how to do PPC keyword research, it’s important to consider the types of PPC research that there are..
PPC research can be broadly categorized into two main types:
- Keyword Research: This forms the core of PPC research and focuses on identifying the most relevant keywords and phrases for your campaigns.
- Audience and Competitive Research: While not strictly keyword-focused, these aspects are crucial for informing your overall PPC strategy.
Good PPC research software will dive into both sides and pull out the best selection for you. Or, if you bring in a PPC research firm, they should be able to do a deep dive into these types of PPC research and find keywords that are more tailored to your specific needs.
Why competitor PPC research is important
In the dynamic world of PPC advertising, staying ahead of the curve requires understanding your competitors' moves. To do this, you might employ a PPC keyword research service. They can help you identify profitable keyword opportunities, or discover keywords your competitors are using that you might be missing. This can open doors to new audiences and potentially less competitive niches within your market.
Choosing the right PPC keyword research tools
The best PPC keyword research tool for you depends on your specific needs and budget. Here's a quick guide:
For Beginners:
Start with free tools like Google Keyword Planner. These offer a good starting point for brainstorming keywords and understanding basic search volume and competition.
For Growing Businesses:
Look for services and firms that offer in-depth data, competitor research capabilities, and additional features that can help you refine your keyword strategy and optimize your campaigns.
For Advanced Users:
Schedule a chat with us today. Let’s explore what your PPC keyword needs are, and how we can help you achieve your business goals.