As a $2 billion leader in landscape architecture, design-build, and golf course maintenance, ValleyCrest had built its reputation on transforming environments across the country. But when it came to digital marketing, the company wanted to modernize how it connected with potential clients — particularly decision-makers in the golf course industry.

They turned to BOL to help bring their story online, using a strategy rooted in analytics, insight, and education rather than the hard sell.

How do you compete for attention in a crowded market?

ValleyCrest's golf course maintenance division served private, municipal, and resort courses across America. But in a highly competitive, relationship-driven market, traditional sales approaches weren't enough.

Decision-makers weren't looking for another vendor — they wanted a partner they could trust to deliver consistent quality, efficiency, and expertise.

To grow its business and reach new clients, ValleyCrest needed to:

• Increase digital visibility and website engagement
• Generate qualified leads early in the buyer journey
• Build credibility as an authority in outsourced course maintenance

How do you go from hard sell to helpful guide?

BOL recognized that the best way to reach ValleyCrest's audience wasn't through aggressive sales tactics — it was by earning trust.

So instead of a linear, conversion-first campaign, we developed a buyer-centric strategy that met prospects during the Explore phase of their decision-making journey, when they were actively researching solutions but not yet ready to engage with sales.

This required a new approach to how ValleyCrest showed up online: as an educator, advisor, and thought leader in golf course maintenance.

What happens when insight-driven content meets smart targeting?

BOL built a full-funnel campaign designed to position ValleyCrest as the trusted expert for golf course maintenance outsourcing. Our integrated solution combined:

• Content Development: Educational articles, guides, and insights that showcased ValleyCrest's deep expertise in the art, science, and business of maintaining world-class golf courses
• Digital Media Placement: Targeted paid campaigns reaching golf course owners, general managers, and grounds directors across relevant digital platforms
• Analytics and Optimization: A sophisticated technology stack with web analytics and conversion tracking to measure performance, optimize media spend, and refine messaging in real time

The campaign connected with prospects early, offering valuable, unbiased information that built awareness and trust long before the sales team reached out.

Can content marketing really drive 650% more conversions?

The shift from traditional B2B sales to data-driven storytelling delivered dramatic results for ValleyCrest.

By the Numbers

• 575% increase in website sessions
• 650% increase in tracked conversions
• 181% return on investment

These results didn't just grow awareness — they transformed ValleyCrest's digital presence into a measurable driver of pipeline and profit.

Does trust really grow faster than leads?

By meeting prospects where they are and giving them something of value before asking for anything in return, BOL helped ValleyCrest cultivate a more authentic, scalable path to growth.

The campaign became proof that educational, insight-led content doesn't just build trust — it builds measurable business results.

Ready to turn your expertise into measurable growth? Let's grow together.