LocknCharge designs and manufactures high-quality security, charging, and transport solutions for mobile devices. With headquarters in Australia and the United States, the company has helped thousands of schools, healthcare facilities, and organizations around the world manage their technology efficiently and securely.

When the COVID-19 pandemic disrupted nearly every aspect of education and business, LocknCharge faced a pivotal challenge and an unexpected opportunity. With BOL as their digital growth partner, they transformed market uncertainty into measurable momentum.

What do you do when the market shifts overnight?

As the pandemic hit in March 2020, LocknCharge's core market — education — came to an abrupt standstill. Schools closed. Budgets froze. Longstanding marketing strategies no longer applied.

At the same time, the world's attention turned to healthcare, where hospitals, clinics, and testing sites urgently needed reliable sanitization and device management solutions. LocknCharge was preparing to launch UVOne, an innovative UV sanitization product designed to kill 99.99% of SARS-CoV-2, the virus that causes COVID-19.

To meet this sudden surge in demand, LocknCharge needed to:

• Quickly pivot its marketing from education to healthcare
• Launch and scale a new product line in record time
• Reach a new audience of decision-makers under intense market pressure

They turned to BOL to make it happen.

How do you adapt in real time with data-driven precision?

As LocknCharge's agency partner, BOL acted fast — analyzing shifting market dynamics and identifying the channels, messages, and audiences that would drive the greatest impact.

Phase One: Reposition the Message

We repositioned LocknCharge's brand narrative from education-focused to healthcare-oriented, emphasizing safety, reliability, and speed in a time of global crisis. Messaging centered around a single core proof point:

"UVOne reduces SARS-CoV-2 by 99.99%, helping healthcare professionals stay safe while staying connected."

This empathetic yet evidence-driven tone met audiences exactly where they were — searching for trusted sanitization solutions in an uncertain time.

Phase Two: Rebuild the Media Mix

BOL launched a multi-channel lead generation campaign across:

• LinkedIn Ads: Targeting healthcare administrators, facilities managers, and IT directors
• Google Search and Display: Capturing high-intent sanitization and device management searches
• Microsoft Ads Network: Expanding reach to professional buyers and medical procurement teams

All paid channels directed users to a newly developed UVOne landing page, designed to educate visitors, capture leads, and convert interest into quote requests and pre-orders.

Phase Three: Optimize for Impact

Using real-time data, BOL continuously refined creative, audience segments, and budget allocations to maximize efficiency. By aligning channel strategy to buyer behavior, the campaign delivered immediate and lasting performance gains.

What does growth through agility look like?

Despite launching in one of the most volatile market periods in modern history, the campaign achieved extraordinary results.

By the Numbers

• 49.5% QoQ reduction in cost per lead
• 235% QoQ growth in impressions
• 115% QoQ increase in conversions
• 177% YoY increase in conversions

LocknCharge not only weathered market disruption — it grew stronger. The campaign's success validated the decision to pivot toward healthcare and laid the groundwork for ongoing cross-industry expansion.

"BOL affords me the ability to have industry experts as an extension of my own staff. To replicate the digital marketing breadth and experience within my own organization isn't that feasible."

— Stephanie Gassen, Global VP of Marketing, LocknCharge

Does agility really create opportunities?

In times of uncertainty, success favors the brands that move quickly, think strategically, and adapt with confidence.

By shifting from education to healthcare, refining their message, and executing with precision across multiple digital channels, LocknCharge turned disruption into growth — achieving record efficiency and results when the market was most unpredictable.

With BOL's integrated campaign strategy, LocknCharge didn't just survive the pandemic — they expanded their impact.

Ready to grow smarter, no matter what the market brings? Let's talk.