Lithium Technologies delivers exceptional digital customer experiences at scale. Their engagement platform connects customers, content, and conversations at the right digital moment for more than 400 iconic brands worldwide.

When Lithium wanted to accelerate growth across key performance metrics and expand internationally, they partnered with BOL to transform their paid media strategy from the ground up.

How do you go from solid to scalable?

Lithium's marketing team had a clear goal: improve efficiency and scale performance across paid search. They needed to:

• Increase conversion rates
• Lower cost per lead (CPL)
• Identify high-performing areas for budget expansion
• Prepare for international growth in regions including NEUR, ANZ, and DACH

Despite a powerful product and respected brand, their paid search efforts weren't fully optimized to meet these goals — or to match their ambitions for global reach.

What does it take to combine precision, testing, and expansion?

To build a stronger, more efficient paid search engine for Lithium, BOL implemented a two-phase strategy that combined data-driven optimization with a framework for scalable expansion.

Phase One: Optimize and Align

BOL began with a complete audit of Lithium's paid search program and executed a rigorous A/B testing plan covering:

• Ad copy and creative
• Bid strategies
• Landing pages
• Target keyword alignment

The goal: better match Lithium's content to user intent, increase relevance, and improve conversion rates.

During this phase, high-performing ad groups were isolated into their own campaigns, allowing budgets to scale efficiently around top-converting, low-CPL keywords. BOL also refined targeting around Lithium's core product pillars — social media management, social customer service, and online communities — to ensure each campaign spoke directly to user needs.

Phase Two: Expand and Scale

Once efficiencies were established, BOL turned its focus to growth. This included:

• Identifying new keyword opportunities based on Lithium's evolving product focus
• Launching competitive campaigns aimed at capturing share from rival platforms
• Implementing a channel-based reporting structure to measure full-funnel performance

Custom dashboards visualized paid media influence across marketing and sales, while a new attribution model revealed how each channel contributed to full-path revenue. These insights allowed the team to continually optimize offers, messaging, and media mix based on real-time performance data.

What happens when efficiency unlocks and growth amplifies?

Lithium's partnership with BOL turned data into measurable growth.

By the Numbers

• 125% increase in conversion rate
• 53% decrease in cost per lead (CPL)
• 3x increase in paid search budget after demonstrating consistent efficiency gains

After more than doubling conversion rates and cutting costs in half, Lithium confidently tripled their paid search budget to further scale lead generation. With BOL's help, they expanded into three new international regions (NEUR, ANZ, and DACH), maintaining the same high performance standards across all markets.

"BOL is the longest vendor relationship I've ever had in my career, anywhere. It hasn't always been perfect, but when we have feedback, you always change direction to correct, and I appreciate that."

— Dayle Hall, VP Marketing (6-year partnership with BOL)

Does efficiency really fuel expansion?

By pairing deep analytics with continuous optimization, BOL helped Lithium transform paid media from a cost center into a global growth engine.

The result is a long-term partnership built on trust, adaptability, and measurable success — proof that with the right strategy, even incremental improvements can scale into exponential impact.

Ready to turn efficiency into global growth? Let's talk.