Honeywell International Inc. is a global technology leader transforming the way industries operate. With expertise spanning aerospace, building technologies, performance materials, and safety and productivity solutions, Honeywell helps businesses solve their toughest challenges every day.

When the Honeywell Process Solutions (HPS) division set out to reimagine its digital presence, it wasn't just a website redesign — it was a complete digital transformation. Honeywell needed a global platform that could drive revenue, deliver a unified customer experience, and serve as a powerful business enabler.

They partnered with BOL to make it happen.

How do you turn 50 fragmented web properties into a global growth engine?

Honeywell Process Solutions was operating across dozens of fragmented web properties, each serving different regions, industries, and audiences. The digital experience was inconsistent, the cost to maintain was high, and lead quality was low.

At the same time, Honeywell was undergoing a broader transformation that recognized the power of digital to drive growth and market penetration in key verticals:

• Refining, Oil & Gas
• Pulp & Paper
• Power Generation
• Chemicals & Life Sciences
• Metals, Minerals & Mining

Honeywell's vision was ambitious: create a single, integrated global web ecosystem that could engage international audiences, enable eCommerce, and serve internal stakeholders — all while maintaining a consistent, high-quality user experience. The challenge wasn't just technical — it was organizational, requiring alignment across global teams, regions, and business units.

How can you drive global scale with local precision?

BOL partnered with HPS on a multi-year initiative to reimagine how the brand connects with customers online.

Research and Discovery

To ensure the new platform met both business and user needs, BOL began with extensive global research:

• User and stakeholder interviews revealed pain points and opportunities
• Competitive analysis uncovered industry benchmarks and differentiation gaps
• Persona development captured the motivations and goals of diverse user groups — from engineers to procurement managers to channel partners

Experience Design and Testing

Grounded in research, BOL developed detailed wireframes and prototypes for a unified global site experience:

• Conducted on-site usability testing across regions to validate design decisions
• Created a multi-language and localization framework to serve users in multiple markets
• Ensured seamless navigation for both external and internal stakeholders, including sales, marketing, customer support, and training teams

Technology Integration and Consolidation

To simplify management and reduce costs, BOL consolidated 50+ domestic and international sites into two global platforms — one marketing site and one integrated eCommerce and support hub. This unified infrastructure allowed Honeywell to:

• Manage global content efficiently
• Maintain a consistent user experience
• Integrate analytics, lead capture, and support tools for full-funnel visibility

The result was a scalable digital foundation built for growth.

Can a global platform drive measurable impact?

Over a four-year partnership, BOL helped HPS turn its digital ecosystem into a strategic growth engine.

By the Numbers

• 30x increase in annual lead volume
• 50 consolidated global web properties into one unified digital experience
• Significantly lower cost to serve through platform efficiency and user self-service

The new global internet presence not only enhanced customer experience — it provided Honeywell with deeper insight into customer behavior, improved operational efficiency, and created a scalable foundation for future innovation.

How do you deliver digital transformation at enterprise scale?

By aligning strategy, technology, and user experience, BOL helped Honeywell turn digital complexity into clarity — creating a world-class online platform that drives leads, reduces costs, and unites a global brand.

Honeywell's transformation demonstrates how enterprise organizations can leverage digital to empower the entire business.

Ready to turn your global digital presence into a business growth engine? Let's talk.