Skip to content


We take complex business challenges and transform them into highly successful marketing solutions.

B2B Marketers Guide
Download The Guide

Build a solid foundation with expert consulting from beginning to end

Gain a deep understanding of marketing strategies that directly align with goals
Solve business challenges with effective planning informed by data and analytics
Execute measurable creative campaigns and prove marketing’s impact on revenue

Strategy & Development Overview

Strategy & Consulting

Successful projects always employ strategic planning to provide clear and focused objectives right from the start. With a highly collaborative process, we craft holistic and tailored campaign strategies that take the bigger picture into account - but also strive to go beyond it, too.

  • Industry Research
  • Competitive Analysis
  • Buyer Insights
  • Product Positioning
  • Go-to-Market Plans

Media Strategy

Effective media strategy involves employing a diverse set of skills and tech to map content for the right channels based on audience insights. As performance pioneers, our customer first, data driven approach means going beyond leads to potent business outcomes.

  • Media Planning
  • Optimization
  • Orchestration
  • SEO & SEM
  • Buying

Creative Strategy

Powerful creative that stands out is a key part of every digital audience experience today. We build sustainable content strategies with your specific objectives in mind, Honing in on your brand identity while proving impact on revenue at multiple touchpoints.

  • Content Gap Analysis
  • Creative Briefs
  • Full-Funnel Campaigns
  • A/B Testing
  • Voice and Tone
  • Visual Identity

What our clients are saying

"BOL helped us to transform marketing from product to solution focused. All while proving the impact to pipeline and revenue."

Toni Compston-Wells, VP Marketing

"Pound for pound, the strongest performing campaign in our portfolio...from skepticism... to reinvestment based on performance proof."

Ryan Almond, ABM Global Lead

"I’ve worked with BOL for close to 10 years at this point, over two different organizations. One of the key reasons I have stayed with BOL this long is that the agency affords me the ability to have industry experts as an extension of my own staff."

Stephanie Gassen, Global Vice President of Marketing & Americas K12 Sales Director

Explore Related Case Studies


Baker Hughes

Baker Hughes faced two main challenges. First, their product and sales teams were targeting the same buying committees...



In order to position Lithium for expansion, BOL took a two-phased approach to optimizing their paid search efforts...

Meet the brands partnering with BOL


Contact our marketing strategy and development guides to find out how you can get started with a strategy that aligns with your business goals.