Workday is a global leader in HR and financial SaaS solutions, delivering modern software that helps enterprises manage people, processes, and performance with agility.

When Workday wanted to transform its paid search performance into a scalable growth engine, they turned to BOL. Together, we built an integrated digital strategy that drove higher-quality leads, greater efficiency, and measurable ROI — all without increasing budget.

How do you get more from the same marketing investment?

Workday was already a recognized name in enterprise software, but their paid search program wasn't performing to its full potential. The marketing team needed to:

• Increase traffic and conversions
• Improve lead quality and cost efficiency
• Reinvest in paid search for measurable pipeline growth

The challenge was clear: generate more qualified leads and revenue impact from the same marketing investment.

What does it take to close the gap between media investment and business outcomes?

BOL developed an integrated performance marketing strategy designed to close the gap between media investment and measurable business outcomes.

A Full-Funnel Approach

By combining SEO, paid search, social media, and analytics, BOL helped Workday align its digital efforts around the buyer's journey — from initial awareness to sales-accepted lead (SAL).

Smarter Insights Through Connected Systems

To understand what truly influenced conversions, BOL integrated Adobe, Marketo, and Salesforce, building a closed-loop view of performance that revealed which campaigns, content, and channels drove the greatest impact.

Optimization at Every Touchpoint

With unified data and visibility, BOL refined ad targeting, messaging, and landing page experiences to attract higher-intent prospects, streamline engagement paths, and shorten the sales cycle.

The result: a program that worked harder, smarter, and faster to deliver better business outcomes at lower cost.

How do you double spend efficiency without doubling spend?

Workday's revitalized paid media program generated exceptional performance gains across every key metric, proving that smarter strategy creates stronger ROI.

By the Numbers

• +88% increase in sales accepted leads (SALs)
• +123% increase in conversion rates
• -62% decrease in cost-per-lead
• +10% increase in social media leads, with a 70% higher likelihood to convert

With the same budget, Workday doubled their paid search marketing spend efficiency, unlocking both scale and profitability.

"BOL has been instrumental, allowing us to make better business decisions and an impact to the bottom line."

— Danny McKever, Senior Web Marketing Manager, Workday

Why is efficiency the new growth engine?

By unifying data, optimizing paid media, and creating a more connected buyer journey, BOL helped Workday turn insight into impact to drive measurable pipeline and revenue growth — without increasing spend.

It's a powerful reminder that the smartest growth strategies aren't just about spending more — they're about spending better.

Ready to unlock growth through smarter marketing? Let's talk.