Airports live and breathe by the concept of timing. Flights depart, gates close, and every second counts.
+6% increase in Honeywell shares following campaign launch.
"Attention airport directors. Attention airport managers. The Airport Rescue Grants are departing soon. Please check your surroundings to see what safety and security upgrades you need ... The gates are closing soon. Please contact Honeywell today."
Personalized outreach that felt urgent, relevant, and impossible to ignore.
Beat analyst expectations by $1.86 per share.
Significant surge in demand for Honeywell aviation parts, software, and aftermarket services.
Honeywell International Inc. is a global leader transforming how the world works, with innovations that solve complex challenges across industries from aerospace to safety solutions.
When U.S. airports were hit hard by COVID-19, Honeywell saw a chance to help rebuild — empowering airport leaders to access critical funding for health and safety upgrades through a highly targeted, hyper-personalized campaign, built with BOL.
The ProblemHow do you make airports safe in a post-COVID world?
The pandemic cost U.S. airports over $32 billion in revenue. The FAA released $8 billion in Airport Rescue Grants for infrastructure improvements like ventilation and air purification — where Honeywell leads the market — but a complex application process, confusion over fund usage, and an imminent deadline meant many administrators weren't acting on "free money." Honeywell needed to change that, fast.
The Marketing ChallengeHow do you convince 60 airports to act before time runs out?
With only weeks left before the deadline, BOL partnered with Honeywell to reach and educate a niche audience of 60 U.S. airport administrators, clarify how rescue grants could be used, and drive immediate engagement before the window closed. The opportunity was enormous, but the clock was ticking.
The Big IdeaHow do you make urgency feel like opportunity?
Airports live and breathe by timing — flights depart, gates close, every second counts. Departing Soon became both the message and the metaphor, reminding administrators that billions in funding were ready for takeoff, with Honeywell as their trusted co-pilot to navigate the process.
Bringing the Campaign to Life
Hyper-Personalized 1:1 Targeting
BOL analyzed intent and grant data to build a precise 60-airport target list, treating each as a 1:1 campaign — custom LinkedIn Sponsored Content and InMail addressing airports by their three-letter codes ("Attention JFK"), driving to a dedicated landing page with tailored resources and next steps.
Flight Map Infographic
A flight-map-themed infographic decision tree simplified how airports could qualify for funding and where money could be used, reinforcing Honeywell's role as a trusted partner navigating airports to safer travel.
Relatable Explainer Video
An explainer video mimicked a gate agent's boarding announcement — but for departing grant opportunities instead of flights, making a complex funding topic relatable and actionable with a touch of humanity.
The Results & TakeawayWhen time is the challenge, precision is the advantage
The "Departing Soon" campaign delivered measurable impact — turning a regulatory deadline into a revenue opportunity and a moment of crisis into a catalyst for growth. By combining data-driven targeting, empathetic storytelling, and creative execution, BOL helped Honeywell move fast and act smarter, proving that even in highly regulated industries, timing and precision drive powerful results.
Ready to make your next campaign take off? Let's talk.