The power of strategic SEO and educational content

Donately: Doing More Good With Smarter SEO

Overview

Donately is a fundraising platform built to make doing good simple. Their easy-to-use solution helps organizations of all sizes earn, manage, and maximize donations, allowing nonprofits, schools, and churches to focus more on their mission and less on logistics.

But in a crowded digital fundraising market, visibility is everything. Donately partnered with BOL to strengthen their SEO foundation, amplify their organic reach, and turn more visitors into active donors and paying users.

The Challenge: Standing Out in a Competitive Fundraising Space

Donately had already built a strong SEO framework, but the team knew they could do more.

With several high-profile competitors dominating search results, Donately needed to:

• Increase brand awareness and site visibility
• Boost organic traffic and conversions
• Rank for more top 3 keywords across the funnel
• Improve technical performance and site experience

The challenge wasn’t starting from scratch—it was taking a good SEO strategy and evolving it into a great one.

BOL’s goal was to help Donately level up their content and technical SEO to drive meaningful engagement and measurable business growth.

The Strategy: Building Momentum Through Optimization and Content Excellence

Step 1: Protect the Foundation

Before accelerating growth, BOL made sure Donately’s house was in order. Following a recent website migration, the team conducted a full technical SEO audit to ensure no organic equity was lost.

We focused on stabilizing Donately’s SEO architecture while identifying opportunities for on-page optimization, including:

• Slimming down proprietary JavaScript files to improve site speed (a major ranking and UX factor)
• Enhancing metadata, <h> tags, and structured content for better search visibility
• Refining internal link structure to distribute authority and improve crawl efficiency

These foundational improvements strengthened site health, user experience, and conversion potential.

Step 2: Create Content That Converts

Once the technical groundwork was solid, the focus shifted to content. BOL developed a robust editorial strategy that delivered value to readers while capturing intent-driven traffic.

We developed unique, human-centered content tailored to Donately’s audience of nonprofits, community fundraisers, and mission-driven teams using:

• Strategic keyword research to identify growth opportunities
• Optimized blog and resource structures for readability and engagement
• Fresh thought leadership content with actionable fundraising insights

Each piece was crafted to educate, inspire, and convert, which helped Donately earn top keyword positions and establish category authority.

Step 3: Align Organic and Paid for Full-Funnel Efficiency

To make every dollar and click count, BOL aligned Donately’s SEO and paid media efforts into a single, cohesive strategy.

By co-optimizing around shared keywords and user intent, the team achieved:

• Broader keyword coverage across organic and paid channels
• Smarter budget allocation by shifting spend away from organic wins
• Stronger ROI across both channels, amplifying performance without added cost

This integrated approach extended Donately’s visibility and accelerated conversions across the funnel.

The Results: Making an Impact That Compounds

The results have been remarkable and continue to climb. Donately’s organic presence has transformed into a major driver of growth, proving that a balanced blend of technical precision and human-centered content still wins in the age of AI.

By the Numbers

• +92% increase in conversions from organic search YoY
• +154% increase in conversion rate from organic traffic
• +77% increase in organic sessions on fundraiser site pages YoY

Donately now ranks for more high-value keywords, attracts more qualified users, and converts them at record rates, solidifying their position as a trusted leader in online fundraising.

The Takeaway: In a World of Automation, Human-Centered Content Wins

In an era of AI-generated content, Donately’s success proves that real growth comes from authenticity, empathy, and value.

By pairing deep technical expertise with human insight, BOL helped Donately connect with more mission-driven organizations, grow their reach, and ultimately help more people do good.

Ready to grow your impact with smarter SEO and content strategy? Let’s talk.