Every product experience tells a story, and Akeneo helps brands get every detail right.
From afar, the image looked like a typical product. Up close, every curve and texture was made of words.
74K+ video views. 200% above-average click-through rate. From virtually unknown to a recognized name.
Breaking through when your competitor's name is the category
Akeneo is the leader in PIM software across Europe, trusted by major global retailers — but in the U.S., brand recognition was low and market perception was skewed toward a single dominant player. Akeneo needed to increase awareness among North American retailers, differentiate in a crowded space, and position itself as the innovator leading a new era of retail experience management — all with limited marketing budgets.
The Big IdeaSuccess Is in the Details
The difference between a transaction and a loyal customer often comes down to the details — a complete description, a clear spec, an accurate delivery date. Rather than fighting for space in a crowded PIM market, BOL helped Akeneo reframe the conversation entirely, introducing product experience management (PXM). The creative made the idea tangible: retail products — a bike, a table, a shirt — constructed entirely out of product descriptions and specifications.
The LaunchMaking a splash in Boston
The campaign launched at Akeneo's annual conference in Boston: video OOH boards at Boston Logan Airport and throughout District Hall, geo-targeted digital ads driving to a dedicated landing page, launch video content, and branded event swag. European client stats and success stories gave the brand instant credibility — new to North America, already proven at scale.
The ResultsThe "Success Is in the Details" campaign turned awareness into differentiation, proving that even in the most competitive markets, clarity and creativity win. Ready to define your category — and own it? Let's make your brand unforgettable.