End the Wait campaign
The world of specialty pharma is like a giant waiting room. Patients often wait weeks for the therapies to arrive and for insurance companies to approve their claims. CareMetx streamlines every step of the patient journey. Making the wait for specialty meds, history.
To bring attention to how patients feel while waiting for therapies, we created a mixed reality that blends patients’ homes with the worst features of waiting rooms (e.g. worn vinyl chairs, fluorescent lighting, plastic plants…etc.) The effect is haunting and relatable.