Successful B2B Content Creation Companies Use a Human Touch

In today's digital landscape, creating high-quality content is crucial for any business, especially for a content creation marketing agency in the B2B space. But what separates the good from the great? What does it take to be a top B2B content creation firm?

Let’s first take a step back and highlight two main types of B2B content production: Brand building content and SEO content. Both are equally important, and the best B2B content marketing companies in the USA will artfully generate SEO and brand content that isn’t dry, boring, or misaligned with the brand voice. “You can have your cake and eat it too.”

What do the top B2B content creation companies have in common?

While every company has its unique approach, successful B2B content creators share a key element: a focus on the human touch.  B2B audiences are made up of individuals, and they crave content that resonates on a personal level.  This means going beyond dry facts and figures and weaving in storytelling, humor, and insights from industry experts.

To distill it down into a list, top contenders in the B2B content marketing services space should have:

  • A human-centric focus showing they understand that B2B audiences are made up of people, and they prioritize creating content that resonates on a personal level. 

  • A strategic approach so they don't just throw content out there and hope for the best. 

  • Data-driven insights that leverage data and analytics to understand what content is performing well and what needs improvement. 

  • High-quality content creation where they prioritize creating well-written, informative, and visually appealing assets.  

  • Marketing know-how that possesses a deep understanding of content marketing best practices, including SEO optimization, social media promotion, and content distribution strategies.

What’s the difference between B2B content creation vs. curation

The key difference between B2B content creation and curation lies in the origin of the content itself:

B2B content creation

This involves developing entirely new and original content specifically designed for your target audience. Some B2B content creation examples could be anything from blog posts and white papers to infographics, videos, or even interactive content. The focus is on providing unique value and insights that your audience can't find elsewhere.

B2B content curation

This strategy involves finding and collecting existing content from reputable sources that aligns with your brand message and target audience's interests. You then share this curated content on your own platforms, often with your own commentary or insights added.  Curation can be a great way to save time and resources, but it doesn't carry the same weight as original content.

What do digital content creation companies actually do?

Digital content creation companies offer a range of services to businesses looking to establish a strong online presence. This can be anything from an SEO content creation agency to a full-on video production studio, and everything in between. At the end of the day, they’re the talented people who bring ideas to life. They can write white papers or film people jumping out of airplanes. The sky’s the limit (pun intended).

What is a B2B content creation agency?

A B2B content creation agency acts as an extension of your marketing team. They bring expertise in content marketing, B2B strategy, and industry knowledge to the table. This allows you to focus on your core business while they handle the content creation process, freeing you up to focus on core business activities.

What makes a top B2B content creation agency?

While all successful B2B content creation agencies share some core strengths, the very top ones go a step further. Here's what sets them apart:

Exceptional creative talent 

They have a team of skilled writers, editors, art directors, designers, and videographers who can create high-quality content that is not only informative but also engaging and visually appealing.

Results-oriented approach

They focus on measurable results, not just content creation. Top agencies understand that content is just one piece of the puzzle. They track key metrics like website traffic, lead generation, and brand awareness to demonstrate the impact of their work on your overall marketing goals.

Data-driven decision making

They leverage data and analytics to inform every stage of the content creation process. This includes identifying high-performing topics, optimizing content for search engines, and measuring content performance to ensure they're constantly refining their strategy.

Content marketing thought leadership 

They stay ahead of the curve on B2B content marketing trends and best practices. They're not afraid to experiment with new formats and approaches to keep your content fresh and engaging.

Strong communication and collaboration

Top agencies foster open communication and collaboration with their clients. They take the time to understand your business goals, target audience, and brand voice, and they work closely with you throughout the content creation process.

Ready to find out what personalized content creation can do for your business? We can do an audit and give you our honest, constructive feedback on where you are now, and we can highlight where there’s room for improvement that will lead to increased ROI. Let’s get started, today.