Should You Be Outsourcing Lead Generation Services?

While we wish this could be a simple and straightforward answer, whether or not you should outsource B2B lead generation depends on your specific business needs and circumstances. For example, the cost and efficiency of outsourcing lead generation for SMBs can vary greatly compared to outsourcing lead generation for enterprise companies.

Ultimately, the decision of whether or not to outsource lead generation is a business decision that should be made based on your specific needs and goals. If you're not sure whether outsourcing is right for you, it's always a good idea to talk to a qualified lead generation company like BOL to get their expert advice. 

That said, let’s dive into some of the factors that could help answer the question; is outsourcing lead gen a good idea?

The pros and cons of outsourcing lead generation for SMBs

For SMBs, lead generation is crucial for sustainable growth. However, with limited resources and in-house expertise, it can be challenging to attract and convert potential customers effectively. This is where outsourcing lead generation for SMBs can come in handy.

Let’s take a look at some high-level pros and cons.


  • Cost-effectiveness
  • Access to expertise
  • Scalability
  • Faster results
  • Measurable ROI

Potential Challenges

  • Integration challenges
  • Hidden costs
  • Finding the right partner

What should you do?

Not to sound like a broken record, but it all really depends on what your goals are and what your budget is.

How to know if outsourcing lead generation for enterprise companies makes sense for you

Much like with SMBs, deciding whether to outsource lead generation for your enterprise company requires careful consideration of your specific needs and circumstances.

The pros and cons are very similar to SMBs, but at an enterprise level, the question of cost can weigh even heavier.

How much does lead generation cost? That will vary depending on your vertical, your product or service, and numerous other factors. What you want to evaluate, when it comes to costs, when you’re outsourcing lead generation B2B or otherwise, is the ROI. More specifically, does the ROI make sense for your business growth? 

Something to note, costs can also come down as you optimize and streamline your approach. As you outsource demand gen, or get more outsourced sales leads, you can create more efficiencies. 

The nitty gritty on outsourced sales leads

Outsourcing sales leads involves hiring a third-party vendor to generate qualified leads for your sales team. This can be a valuable strategy for businesses looking to increase lead volume, improve lead quality, free up internal resources, and accelerate sales growth. 

The right partner for you will help you define your target audience, set specific and measurable goals, and come through for you with their proven track record of excellent ROI. 

Some of the benefits of outsourced lead generation and appointment setting include increased lead volume, better lead quality, accelerated sales growth, and ideally freeing up your internal team to focus on your product development and customer service. 

How to know if outsourced B2B lead generation is right for you

While the advantages are obvious, having your company outsource demand gen or use outsourced sales leads, is a big decision. The cost implications and the letting go of control are big factors. That said, the pros far outweigh the cons. Especially with the right partner with a proven track record of success. Like BOL. 

With the right partner, you’ll see excellent results, great ROI, and likely exceed your initial business goals. All very lofty to say, but we’ve got the decades-spanning track record to say it.

Meet BOL agency