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A B2B Marketer's Guide to Reaching High-Value Targets

B2B marketers are regularly tasked with delivering new leads to sales.  Increasingly, those leads also need to have a new higher standard of quality.  Traditional approaches to marketing have focused on volume and reach – which doesn’t always translate into high-value sales or a fast-moving funnel.

Account-Based Marketing (or ABM) takes a different approach and focuses on a targeted group of prospects and accounts that are smaller, but often much higher in value.  In fact, ITSMA data states that 97% of marketers report ABM approaches had a somewhat or much higher ROI than other initiatives, and 84% said ABM provided significant benefits to retaining and expanding client relationships.

Download our guide to learn how to get started with or evolve your existing ABM program and learn:

  • How to understand your targets
  • Various types of ABM approaches and which is right for your organization
  • How to apply a full-funnel approach to ABM
  • Accurate measurement of the impact of your programs
B2B Marketers Guide

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Download Everything You Need to Know About Account-Based Marketing and get your program started today!

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"BOL helped us to transform marketing from product to solution focused. All while proving the impact to pipeline and revenue."

Toni Compston-Wells, VP Marketing

"I’ve worked with BusinessOnline for close to 10 years at this point, over two different organizations. One of the key reasons I have stayed with BOL this long is that the agency affords me the ability to have industry experts as an extension of my own staff."

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"Pound for pound, the strongest performing campaign in our portfolio...from skepticism... to reinvestment based on performance proof."

Ryan Almond, ABM Global Lead

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