Account-based marketing has become an invaluable B2B strategy.

By focusing marketing dollars on the leads most likely to generate revenue, ABM has enabled its adopters to streamline marketing efforts, increase ROI and gain efficiencies enterprise-wide. And its hyper-personalized approach has been a game-changer in the battle for hearts, minds and brand loyalty.

But cashing in on the ABM perks means adopting an ABM worldview. It’s a strategy, not a tactic. And it frames every aspect of how you approach sales and marketing—which means it’s no small undertaking.

Breaking it all down into small, manageable steps is key.

In this guide, you'll learn to:

1. 1. Prepare a plan
      
   2. Customize your content
   3. Mobilize your media
   4. Optimize your orchestration
   5. Advance your analytics
   6. Secure your success