---
title: Industry Leaders Discuss Data-Driven Marketing | BusinessOnline
description: Our CEO Thad Kahlow was asked by Sean Callahan, Senior Manager-Content Marketing at LinkedIn, to join marketing leaders Lauren Goldstein, Lee Odden and Gina Michnowicz to discuss trending topics in marketing.
---

[BOL New Blog ](https://www.bol-agency.com/bol-new-blog)

# [Industry Leaders Discuss Data-Driven Marketing | BusinessOnline](https://www.bol-agency.com/bol-new-blog/blog/industry-leaders-discuss-data-driven-marketing-2016-trends-and-the-evolution-of-the-customer-buying-journey)

 Written by [Max Dunn](https://www.bol-agency.com/bol-new-blog/author/max-dunn) | Apr 26, 2016 7:00:00 AM

Our CEO Thad Kahlow was asked by Sean Callahan, Senior Manager-Content Marketing at LinkedIn, to join marketing leaders Lauren Goldstein, Lee Odden and Gina Michnowicz to discuss this year’s trending topics in marketing.

The agency executives discussed a wide range of subjects in digital marketing including: how to battle today’s surplus of content, also known as ‘content shock’; the necessary steps to optimizing for mobile; the importance of [personalizing your marketing tactics](https://stage.businessol.com/blog_posts/5th-p-marketing/) to fit the customer’s needs; and [why SEO is still a vital skill for marketers to have](https://stage.businessol.com/blog_posts/content-strategy-affect-seo-expectations/).

Read the full conversation [here](http://bit.ly/1QsExWQ).

[View full post](https://www.bol-agency.com/bol-new-blog/blog/industry-leaders-discuss-data-driven-marketing-2016-trends-and-the-evolution-of-the-customer-buying-journey)

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